How to Host a Book Launch
How to Host a Book Launch Having a book launch is scary. However well planned you are, you cannot be sure anyone other than your Mum will actually come. This is true for all but the most famous authors, and authors who are more successful than me assured me beforehand that this is normal. One even told me that she’d held a launch that was packed to the rafters, and another, just last year, when only her husband and daughter came. This made me feel better – because the success of the launch does NOT reflect your ability as an author. It’s random. There are however, a few things you can do to try and improve the situation. I’ll let you know what I did. Firstly, obviously, you need to decide on time and place. Decide who is most likely to be interested in your book, then consider things like school term dates, when people are likely to be skiing or away on holiday. Then choose your venue. Many authors hold a launch in a bookshop. This has the advantage of being in a public...